Some of my projects

The biggest change challenge I have ever had - The largest cable operator in the capital of Poland - Warsaw, that provided services to the residential market was to launch businesses services. The project had two stages:

1. Launch Telco services for B2B
2. Sell the Operator after three years

The project involved branding B2B services, launching new products for business clients (SoHo, SME, CMA), utilising as much of the existing systems and resources  as possible, acquiring and merging three smaller B2B telcos into the organization and driving positive EBITDA for the B2B Revenue Center.

We then prepared the whole organization for sale, went through the pitch and bidding process.  I was eventually asked by the buyer to stay on to integrate the newly acquired business into the buyers organization.

I was asked to join this courier and logistics company as they had been running a negative EBITDA for two consecutive years and could not unleash the energy of the staff to achieve sales goals.

The results were a +5% EBITDA after one year achieved through:

1. reorganising the sales team by segment, working with the HR team to ensure the right people were in the right roles.
2. defining pricing and margins to ensure profitability at customer portfolio level.
3. building a marketing team and repositioning the brand to reflect its care for delivering in a timely manner.
4. redefining products per market segment to reflect the needs of the segments and the cost of providing the service.
5. fine tuning the key customer touch points to ensure a positive Customer Experience.

I work with several startups as a coach. My role is non operational, however I often participate in operational tasks and processes coaching the responsible people or  sitting in for a resource is unavailable.

My key role however is advising founders of startups on how to proceed and keep them focused on driving profitability.

My most successful startups have been:

1. online shop with inkjet cartridges.
   Business was sold to the largest market player.
2. building a telco from scratch.
   Business was sold to the 2nd largest Cable Operator in Poland.

My most unsuccessful startups were:

1. launching a game portal for kids in UK, France and Spain. 
   An international PR Agency failed to deliver interest in our portal and left us cash stricken.
2. launching an internet library.
   Due to copyright infringements, the business was closed down. 

Launching B2B services in
a residential cable operator

Increase profitability in a Logistics and Courier Services company

Coaching lean startups

Professional roles

I have worked in sales all my life - walking streets, leading teams, sitting on Management Boards and Supervisory Boards.

Professional Education

Postgraduate MBA. MSc Electronic Engineering, Diploma in Marketing Fundamentals.

My greatest gift in life

I was gifted to have worked with several brilliant people who taught me to listen, understand, analyze, structure knowledge without judgement and open my mind to new concepts. 

Social Media

All rights reserved Robert Sababady © 2018

Industry expertise

Industries that I feel comfortable in:

• Energy
• Logistics
• IT
• Telecommunications

The Entrepreneur.com ... Instead of creating a product made for everyone but appealing to no one, they've become known for having the best tool on the market for a specific segment of the market.

Quotes that I like

Resources

• Articles
• Links

Industries that I feel comfortable in:

• Energy
• Logistics
• IT
• Telecommunications